I’m Alexander Arvidsson and have about 20 years of experience with data and almost none at all running a blog.

I’ve spent most of my career working in the dark depths of technology, both in specific fields such as databases but also between technologies where surprisingly few venture. These days I’m completely focused on data (including Power BI, Azure and SQL Server). I work as a principal solutions architect for Atea in Linköping, Sweden, helping my customers with almost anything related to data. My role include presale and customer presentations, mentoring of colleagues, technical training and technical evangelism as well as design, architecture and implementation of data related projects. I’ve worked with customers large and small on a wide gamut of technical projects ranging from one small piece of software up to and including design and implementation of complete datacenter solutions. I love training people and I love sharing any and all knowledge I’ve amassed, especially as a speaker at various events. Thanks to my contributions to the Microsoft community I was awarded Most Valuable Professional (MVP) for Microsoft Data Platform in 2018.

I’m the holder of quite a few certifications, including MCT, MCSE:Data Platform, MCSE: Data Management and Analytics, MCSA: SQL Server 2012/2014, MCSA: Cloud Platform, OCP, CCNA, MASE, CTT+ and EC-DRP. This means I like to do tests, and my employer likes to hang the result on the wall of the office (where I’m never at, by the way). I’m  also a Pluralsight author and I co-host the podcast KneeDeepinTech.

I live in the metropolis of Linköping, Sweden, with my wife, two cats and way too much Star Wars stuff. When I’m not doing computer related stuff I’m about a four-fifths of the way into building a full size Star Wars R2D2 robot – complete with lights and radio control.

Oh yeah – and I hate cold weather.