Hey there and welcome! I am Alexander.

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Data only inspires change when it matters to your audience and stakeholders. That’s where this blog comes in.

The intersection of people and information has been the cornerstone of a 28-year career dedicated to helping organizations make their data matter. Whether you’re wrestling with questions you know need answering (or discovering the ones you didn’t even know to ask) I can give guidance on navigating today’s complex data landscape. Expect insights on choosing the right tools, methods, and solutions for your specific challenges. The focus here is on Microsoft data platform technologies: SQL Server, Azure Synapse Analytics, Microsoft Fabric and Power BI, as well as musings on presentation skills and the human side of IT.

A bit about the voice behind these posts: As a Microsoft Certified Trainer, international speaker, and speaker trainer, much of this work happens in the global data community. Microsoft has recognized these contributions with the MVP award in the Data Platform category since 2018.

You can find me at international conferences, hosting the Swedish Power BI and Fabric User Group, co-hosting the Knee-Deep in Tech podcast, or through one of my courses on Pluralsight.

Life outside of data happens in Linköping, Sweden. I live with a wife, three cats, and an embarrassing amount of Star Wars memorabilia.